What’s the decision you’re sitting on?

Chat with Mo

A chat that knows where to look

Decisions like the one on your mind usually get made alone, in the car or at the kitchen table, with nobody to think them through with.

• You talk it through with Mo, out loud or typed, the same way you’d talk it through with me.
• He asks you things, you ask him things, and it goes back and forth the way a good chat does.
• Together you look at what’s happened, what’s happening and what might happen, and follow the ripples, the effect and then the effect of that effect, for you and your business.
• You talk through what might go wrong, what could go right, the options you have and the profitable paths worth exploring, and Mo knows what to ask and where to look.
• He draws on what I’ve kept from thirty years of this work, the keynotes, the reports, the newsletters and the thinking behind them, and brings it to your situation the way I would.
• Drop in any document you’re working on, a plan, a proposal or a report, and Mo works through it with you, page by page.
• When something he said dawns on you two days later, come back and he picks up right where you left off.

You can see everything Mo keeps on your Memory page, and change or delete any of it whenever you like.

Before you commit

Test it before you put money behind it

Once you’re nearly sure, there are good last checks, one from the inside, one from the outside, and one that looks at the whole of what you do.

• Your own virtual board, the way a company has one: five voices who’ll disagree with each other look hard at your idea, then a chair sums it up as yes, no or not yet.
• A virtual focus group of your own kinds of customers, built with you first, so you can try a price, an offer or a message before you spend a dollar on it.
• Before, the middle and after: if the job itself is the middle, Mo builds out what happens before your customer arrives and after they leave, and scores each possibility out of five, so you see where to move first.

They’re all there to sharpen your thinking and show you what else is worth a thought, and they can’t promise what real customers will do.
You get one sitting a month across the three, extra sittings when you need them, and Mo will talk it through with you as often as you like.

Every morning

Something worth reading, picked with you in mind

• Every morning there’s a fresh set of readings waiting in your own space. Mo and I pick them from what we’ve been reading that day, because we think they’ll interest you, whether it’s your industry or simply something worth knowing.
• Under each story it says what that story could set off for a business like yours, so you see the ripples before they reach you.
• You’ve more than twenty years of my talks, radio and TV to dip into, and Mo will find the right one for what you’re facing, to watch at your desk or listen to on the drive.
• My How to Innovate series is in your cinema, taught chapter by chapter, from finding inspiration all the way to ninety days to make it real (the full set lands over the coming days).
• My year-end guide, Before the Year Turns, is there in full, to work through a chapter at a time with Mo beside you.
• When your thinking’s stuck, there’s a provocative card each week, and a question a day from it, to push against before you work back to what you can do now.